Organization: Foodbank of Santa Barbara County
The Foodbank of Santa Barbara County is transforming health by eliminating hunger and food insecurity through good nutrition and food literacy. The Foodbank provides nourishment and education through a network of more than 300 partner agencies, nutrition education programs, and food distribution sites operated by the Foodbank and its volunteers. The Foodbank’s response to the COVID-19 economic crisis has included distributing more than 30 million pounds of food, making more than 75,000 home deliveries of healthy groceries to older adults and individuals with disabilities, and launching new services in high-poverty areas, such as the Healthy Farmworkers program. With each person and family it reaches through food distribution, the Foodbank is introducing nutrition education to transform the health and potential of working families, older adults, and other residents countywide. The Foodbank of Santa Barbara County hosts educational programs for all ages: for students in preschool through high school, adults, and older adults.
Marketing at the Foodbank is instrumental in maintaining earned and paid media/advertising, press releases, direct mail appeals/newsletters, producing all social media content, generating promotional materials, creating and strategizing email marketing, overseeing brand identity implementation, and much more. Online giving is a major focus of the Foodbank’s fundraising efforts and will continue to grow moving forward. Development and Marketing work in tandem to ensure that best practices are followed and that the Foodbank’s mission is fulfilled as effectively as possible.
Position: Marketing Fellow
The Foodbank Marketing Graduate Fellow will work collaboratively with the Senior Communications Manager as well as the Marketing/Development team to learn and experience best practices in all aspects of nonprofit marketing. The graduate fellow will gain significant experience in and understanding of the inner workings of nonprofits as well as the ability to create engaging and accessible marketing initiatives with the overarching goal of raising funds to end hunger in Santa Barbara County. This experience will culminate with the “Hunger Action Month” campaign, which the fellow will create over the summer for a mid-August launch.
The graduate fellow will be expected to contribute 20 hours per week for ten weeks starting in June 2022. (Timing may be flexible depending on the fellow’s needs.) As of January 2022, the Foodbank Marketing/Development team works remotely. In-person/remote attendance may evolve over time as the COVID-19 situation unfolds. The ability to travel to various areas of the county for orientation and the completion of a variety of tasks is required. The fellow will be compensated for travel mileage required to accomplish the fellowship duties, but must have their own car. A computer with video-conferencing ability is also required. In the event the fellow works on-site for periods of the internship, a desk and workspace will be provided. Strong writing, editing and proofreading skills, and attention to detail are required.
Internship objectives:
• Gain professional experience in the full scope of nonprofit marketing and fundraising support
• Write press releases, blog posts, social media content, email marketing campaigns, public service announcements, earned media communications, paid advertising, collateral design, and more to drive charitable giving
• Develop content and digital marketing aimed at educating the community about opportunities to provide healthy food to those facing hunger in Santa Barbara County
• Work effectively in a fast-paced, collaborative, and independent work environment
• Learn the fundamentals of nonprofit organization marketing and fundraising
• Complete end-to-end planning and implementation of the Foodbank’s Hunger Action Month campaign
Role duties and opportunities:
• Through personal interviews, gather stories of individual Foodbank clients about how receiving healthy food and nutrition education has impacted their lives
• Plan, create, and post social media content
• Plan, create, and send email marketing communications
• Draft and refine press releases
• Coordinate creation and placement of print and online advertising
• Develop and post blog content
• Continuously collaborate with Foodbank Marketing/Development team
• Update Foodbank website and collateral as needed
• Identify and create brand-accurate visual graphics to complement stories and outcomes data
• Prepare Hunger Action Month calendar/campaign and drive giving for Hunger Action Day
• Support creation of FY2022 Annual Report
• Support creation of September newsletter
• Complete other tasks as assigned
The Marketing Fellow will begin in June 2022 and complete the internship in 200 total hours in ten weeks, at a timeline to be determined by the fellow’s schedule and agency business hours.