Jennifer Holt

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Talk: Keeping it Real? Vinyl Records, Digital Media, and the Future of Independent Culture

2135 Social Sciences and Media Studies SSMS UCSB, Santa Barbara, CA, United States

Feedback loops abound between digital media and contemporary vinyl culture. The majority of record sales occur online, the download code is a familiar feature of new vinyl releases, and turntables outfitted with USB ports and Bluetooth are outselling traditional models. The manufacture of records cannot be digitized; however, as with most commercial culture today, vinyl traffic is driven by algorithms and thrives on social media. Furthermore, the ascent of streaming over the past five years ...